array(1) { [0]=> array(12) { ["id"]=> string(5) "87671" ["lang"]=> string(1) "1" ["author"]=> string(1) "4" ["category"]=> string(1) "3" ["brand"]=> string(3) "280" ["headline"]=> string(77) "Toyota on jätkuvalt kõige väärtuslikum automark, Mercedes tõusis teiseks" ["posttime"]=> string(19) "2018-05-29 11:00:00" ["news_source"]=> string(1) "2" ["tags"]=> NULL ["counter"]=> string(4) "1874" ["description"]=> string(135) "Toyota hoiab kuuendat aastat järjest maailma väärtuslikuma automargi tiitlit. Mercedes möödus BMWst ning tõusis teiseks.BrandZ..." ["fulltexta"]=> string(10828) "<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="background-color: transparent; font-family: Arial; font-size: 11pt; white-space: pre-wrap;">Toyota hoiab kuuendat aastat järjest maailma väärtuslikuma automargi tiitlit. Mercedes möödus BMWst ning tõusis teiseks.</span><br></p><p><b style="font-weight:normal;"><br></b></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><a href="http://europe.autonews.com/assets/PDF/CA115676525.PDF">BrandZ top 100</a> maailma väärtuslikuma ettevõtte seast leiab esimese autotootjana Toyota. Jaapani tootja väärtus kasvas tänu eurooplaste ja ameeriklaste linnamaasturi hullusele pea viis protsenti 26 miljardi euro juurde. Üleüldise esikolmiku moodustavad Google, Apple ja Amazon. Toyota on 36. kohal.</span></p><p><b style="font-weight:normal;"><br></b></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Mercedese brändi väärtus kasvas 9% 22,2 miljardi euroni ja nii õnnestus neil napilt BMW edastada. Mercedese sõnul on kasvu taga head tulemused Hiinas, Brasiilias ja Venemaal.</span></p><p><b style="font-weight:normal;"><br></b></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Tesla on järele jõudmas Audi väärtusele. Tesla bränd on väärt 8,1 miljardit eurot, mullu aga 5,1 miljardit. Audi väärtus on aga 8,3 miljardit.</span></p><p><b style="font-weight:normal;"><br><br></b></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">1.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Toyota $29.99 (36) +5</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">2.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Mercedes $25.68 (46) +9</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> BMW $25.62 (47) +4</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">4.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Ford $12.74 (96) -2</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">5.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Honda $12.70 (97) +4</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">6.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Nissan $11.43 (*) +1</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">7.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Audi $9.63 (*) +3</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">8.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Tesla $9.42 (*) +60 </span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">9.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Maruti Suzuki $6.38 (*) --</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">10.</span><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Volkswagen $5.99 (*) --</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">(*) Ei mahtunud top 100 brändi hulka</span></p><p></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Allikas: Kantar Millward Brown</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span></p><div><span style="font-size:10.5pt;font-family:Arial;color:#000000;background-color:#fafafa;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span></div>" } } Toyota on jätkuvalt kõige väärtuslikum automark, Mercedes tõusis teiseks - AutoNet.ee

Toyota hoiab kuuendat aastat järjest maailma väärtuslikuma automargi tiitlit. Mercedes möödus BMWst ning tõusis teiseks.


BrandZ top 100 maailma väärtuslikuma ettevõtte seast leiab esimese autotootjana Toyota. Jaapani tootja väärtus kasvas tänu eurooplaste ja ameeriklaste linnamaasturi hullusele pea viis protsenti 26 miljardi euro juurde. Üleüldise esikolmiku moodustavad Google, Apple ja Amazon. Toyota on 36. kohal.


Mercedese brändi väärtus kasvas 9% 22,2 miljardi euroni ja nii õnnestus neil napilt BMW edastada. Mercedese sõnul on kasvu taga head tulemused Hiinas, Brasiilias ja Venemaal.


Tesla on järele jõudmas Audi väärtusele. Tesla bränd on väärt 8,1 miljardit eurot, mullu aga 5,1 miljardit. Audi väärtus on aga 8,3 miljardit.



1. Toyota $29.99 (36) +5

2. Mercedes $25.68 (46) +9

3. BMW $25.62 (47) +4

4. Ford $12.74 (96) -2

5. Honda $12.70 (97) +4

6. Nissan $11.43 (*) +1

7. Audi $9.63 (*) +3

8. Tesla $9.42 (*) +60

9. Maruti Suzuki $6.38 (*) --

10. Volkswagen $5.99 (*) --

(*) Ei mahtunud top 100 brändi hulka

Allikas: Kantar Millward Brown